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Pro Tip #6

Pair your Points of Action with appropriate statements that address your customer's concerns.

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Review of Don't Make Me Think
Don't Make Me Think
Don't make me think by Steve Krug is a refreshing "back to the basics" type of book. He brings out a number of basic usability issues:We don't figure out how things work. We muddle throughBenefits of using tabsSearch optionsWe don't figure things out, we just muddle throughThis usability tip... continue reading "Review of Don't Make Me Think"»
Review of Call to Action
Improving Online Marketing Results
While full of good online marketing information, Call to Action is a not a book to sit down and read in an hour or two. Well after almost an entire year, I have finally finished "Call to Action" - Secret Formulas to Improve Online Results by Bryan and Jeffrey Eisenberg.Although packed full... continue reading "Review of Call to Action"»
IE 7 Rules with 42.7 Market Share
2009 Website Browser Stats Review
2009 Website Browser Stats
IE 7 is the current browser of choice with Firefox second and IE 6 in third. IE 8 adoption is still slow. Since we didn't do a browser stat review for 2008, we decided to do a review for the middle of 2009 and bring people back up to speed on the browser war. Among the tech field (Site 6) Firefox still... continue reading "2009 Website Browser Stats Review"»
Preorder Harry Potter and the Deathly Hallows
Order Harry Potter 7
Warning: This post is very "off topic". The long awaited book 7 in the Harry Potter series, Harry Potter and the Deathly Hallows in now available to preorder from Amazon.We preordered book 6 from Amazon last time and we received it on the release day without having to stand in lines to get... continue reading "Preorder Harry Potter and the Deathly Hallows"»
IE 6 Rules the Net, Firefox and IE 7 Move Forward
2006 Website Browser Stats Review
2006 Website Browser Stats
2006 Website Browser Statistics - Year End Results Well another year is gone and here is the browser war roundup for the year of 2006. This year we saw the much anticipated IE 7 browser release and although they have taken some nice strides forward , and having it rollout in the Microsoft Update... continue reading "2006 Website Browser Stats Review"»
IE 6 and 7 Together Own 76% of the Market Share
2007 Website Browser Stats Review
2007 Website Browser Stats
2007 Website Statistics from multiple websites show that the top three website browsers are still IE 6, IE 7, and Firefox.Here are some browser statistics for 2007. Browser Site 1 Site 2 Site 3 Site 4 Site 5 Site 6 Site 7 Averages MSIE 7.0 43.52% 18.32%... continue reading "2007 Website Browser Stats Review"»
Beedle the Bard by J K Rowling
Preorder The Tales of Beedle the Bard
Tales of Beedle the Bard Collector's Edition
(Warning this is way off topic).The Tales of Beedle the Bard is now available for pre order from Amazon.Well, the elusive Tales of Beedle the Bard (not Beetle the Bard as many pronounce it) are now available for preorder. Originally the book had only 7 copies made. One that was auctioned off and ultimately... continue reading "Preorder The Tales of Beedle the Bard"»
Website Credibility in 10 Easy Steps
Web Site Credibility
Credibility is difficult to build and extremely easy to lose. These 10 steps will help you maintain your credibility. Stanford released the following 10 points for increasing credibility after a 3-year, 4,500 person study .Make it easy to verify the accuracy of the information on your site. - The web... continue reading "Website Credibility in 10 Easy Steps"»
Taking the Time to Do Something Wrong
Worth Doing
Too many people are so nervous that they are going to make a mistake that they let the world pass them by without really getting better. I recently read the following quote in The Wizard of Ads by Roy H. Williams. "Anything worth doing is worth doing badly until I've learned to do it better.... continue reading "Taking the Time to Do Something Wrong"»
IE 6 still the Most Prominent Browser
2005 Website Browser Statistics
2005 Website Browser Stats
2005 Website Browser Stats Review I have gathered together some statistics from multiple sites that I oversee for 2005. These are total percentages for the entire year of 2005 for websites in multiple categories. For example, site 2 is an e-commerce site, site 6 is a tutorial site for Macromedia... continue reading "2005 Website Browser Statistics"»
RSS Feed Consistency
RSS Feed Icon Consistency
RSS feeds are becoming more consistent from browser to browser (Firefox and Internet Explorer) and should make RSS marketing in the future easier than ever before. Every internet marketer out there should be standing up and doing the happy dance. RSS has won another victory through Microsoft adopting... continue reading "RSS Feed Consistency"»
Mozilla Sunbird Project
Mozilla Sunbird
Although not the official name yet, Mozilla's Sunbird project is beginning to take shape. At it's current release, Mozilla Sunbird 0.2, this nice, clean calendaring program is quite user friendly. Sunbird comes with basic task and event options. It also has the ability to add and display... continue reading "Mozilla Sunbird Project"»
Geocaching - GPS Fun For All
Geocaching
Whether you have heard of geocaching yet or not, I'm sure that you already know someone that participates in geocaching, an "entertaining adventure game for global positioning system (gps) users". So what is geocaching? Geocaching is like a very large (world wide) treasure hunt. People have... continue reading "Geocaching - GPS Fun For All"»
If You Only Understood Your Customer's Personality Style
Personality Styles
Understanding customer personality styles (Analytical, Driver, Amiable, and Expressive) will quickly tell you just how and what to say to each customer.Although every customer is different, most can be grouped into one of four groups: Analytical, Driver, Amiable, and Expressive. Here are some basic characteristics... continue reading "If You Only Understood Your Customer's Personality Style"»
Scannability - How People Read on the Web
Scannability
Increasing the scannability of your website can determine just how many people will read what you have to say.Did you know that 79 percent of website users do not read pages on the web word by word. They scan them. This has to do with how the web presents information. People cannot leisurely read a little... continue reading "Scannability - How People Read on the Web"»
Top 10 Key Search Factors in 2007
Top 10 Key Search Factors
There is a great discussion going on over at SearchEngineWatch about the "Top 10 Key Search Factors in 2007." The initial proposed list looks like this (with my comments after the topic):Content - As we've mentioned before Content is King. However, with so many social networks (digg, reddit,... continue reading "Top 10 Key Search Factors in 2007"»
Increase Revenue By Increasing Conversion Rates
The Easy Way to Increase Website Revenue
Increase Conversion - Increase Revenue
Increase your website conversion rate first, and then focus on increasing traffic. Three primary ways to increase website revenue are mentioned in Call to Action: Increasing your conversion rate Increasing your merchandising Increasing traffic to your website The book mainly focuses on conversion,... continue reading "The Easy Way to Increase Website Revenue"»
Basic Website Usability Tips
Website Usability
Here is a good list of important basic design usability tips. I'm doing a massive cleanup of my bookmarks, and realized that tons of really good content just disappears off the web. So, I'm going to put the content where I know it won't disappear. Here are some great usability tips I grabbed from Jens... continue reading "Basic Website Usability Tips"»
2009 Website Browser Statistics
Browser Stats 2009
2009 Website Browser Statistics Review. IE 7 is still the browser of choice, but some of the IE 7 crowd have recently switched over to IE 8. Mostly we saw a move from IE 7 to IE 8 with Firefox gaining another percentage and eveyone else staying practically the same from the middle of 2009. The web... continue reading "2009 Website Browser Statistics"»
Invite Customers Further with Good Home Page Text
Discover the Importance of Home Page Text
Relevant Words on the Home Page
Your customers are looking for specific and relevant keywords on every page including your homepage. There are many different features about your customers that can affect what they are looking for on a website and how they act. In order to increase conversions from your website, it is important to... continue reading "Discover the Importance of Home Page Text"»
Is Your Logo too Big?
Is Your Logo a Waste of Space?
Logo Size in Website Layout
Your logo is taking up important screen space. Don't let it take up valuable space that could be convincing your prospective customers to purchase from you. I've been telling clients for years that their logo doesn't need to take up half the space on their website. Your customers didn't... continue reading "Is Your Logo a Waste of Space?"»
2010 SEO and Website Predictions
SEO and Website Predictions
2010 will be the year of shorter, more concise, and quicker information. I read SEOmoz's 8 predictions for SEO in 2010 and figured I'd make my own (some of which I total agree with SEOmoz. Conversion Rate Optimization will take off. After reading Call to Action by the Eisenberg brothers I was convinced.... continue reading "2010 SEO and Website Predictions"»
Websites should not look like Ads
Don't Make Your Website Look Like An Ad
Write Better Web Copy
If your website looks, feels, or sounds like an ad, you are losing sales.I read a great book recently, Web Copy that Sells, and she had a great formula for providing information in a way that will 1) get read and 2) make sales."Your website should provide the solid information that your prospect... continue reading "Don't Make Your Website Look Like An Ad"»
Problems with Too Many Designers
Too Many Designers
The reason there are problems with having too many people involved in a web design. Recently there has been a bit of buzz about the problems associated with having too many people involved in a web design project. SEOmoz provided the following two graphs: Now this... continue reading "Problems with Too Many Designers"»


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