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The Web Design Success Blog

Pro Tip #6

Pair your Points of Action with appropriate statements that address your customer's concerns.

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Integrated Marketing
Integrated Marketing
Integrated marketing is essential to getting a better return on investment (ROI). By integrating all marketing materials you can increase profits at very little expense. What is Integrated Marketing Integrated marketing is more than just having a consistent look and feel to all of your marketing... continue reading "Integrated Marketing"»
Website Credibility in 10 Easy Steps
Web Site Credibility
Credibility is difficult to build and extremely easy to lose. These 10 steps will help you maintain your credibility. Stanford released the following 10 points for increasing credibility after a 3-year, 4,500 person study .Make it easy to verify the accuracy of the information on your site. - The web... continue reading "Website Credibility in 10 Easy Steps"»
Taking the Time to Do Something Wrong
Worth Doing
Too many people are so nervous that they are going to make a mistake that they let the world pass them by without really getting better. I recently read the following quote in The Wizard of Ads by Roy H. Williams. "Anything worth doing is worth doing badly until I've learned to do it better.... continue reading "Taking the Time to Do Something Wrong"»
Simple Ways to Increase Web Site Conversions
Increasing Conversions
Three simple and quick ways to increase your conversion rates. I recently read a nice little list of ways to increase conversions . While this list is nothing compared to reading "Call to Action ", this is a nice concise list. I'm only going to share a few that I felt are most important.Remove... continue reading "Simple Ways to Increase Web Site Conversions"»
Websites should not look like Ads
Don't Make Your Website Look Like An Ad
Write Better Web Copy
If your website looks, feels, or sounds like an ad, you are losing sales.I read a great book recently, Web Copy that Sells, and she had a great formula for providing information in a way that will 1) get read and 2) make sales."Your website should provide the solid information that your prospect... continue reading "Don't Make Your Website Look Like An Ad"»


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