This is a great post. I´ve included it in my summary of interesting blog posts on marketing and related fields for Monday . You can find the post by visiting our "Much Ado About Marketing" blog (http://muchadoaboutmarketing.com).

Thanks again,

Mike Bawden
Brand Central Station

I find this article very interesting and I thank you for making it available on your website. It will be very useful to me and I will quote you to friends and other researchers.

I liked your point about mini goals, however I was curious to know if you had an example??

We recently dealt with some clients and who had differing opinions on the goals they wanted to track, and were developing a site based around a set of website goals that didn´t actually match their objective!

What do you think? We wrote about it in a case study we did on the effects of ill-defined goals and their relation to project time and budget.

Thanks for the post, and the insight!

-Elie