The Web Design Success Blog
Helping Your Business Succeed on the Web
Pro Tip #5
Increasing your conversion rates is a simple way to make more money from exisiting web viewers.
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Date: May 27, 2005
Comments (1)
Comments (1)
Never Miss a Chance to Sell
Sell, Sell, SellOne of the biggest mistakes that companies make is failing to recognize and act on opportunities to sell. Isn't selling one of the main goals of the organization? So why do people shy away from the opportunities that are placed before them all the time? Here are just a few places that are commonly... read more »
Date: May 26, 2005
Comments (2)
Comments (2)
Why are Website Statistics so Important?
Why Track Website VisitorsTracking is the single most important thing you will do with your website. Do you have a tracking plan that allows you to know... How many people visited your site What keywords they used to get there How often they come back What pages are looked at Which pages aren't looked at Which page... read more »
Date: May 24, 2005
Comments (4)
Comments (4)
Website Browser Safe Fonts
Browser Safe FontsI have been asked many times why people always use Times New Roman or Arial on their websites. Unfortunately, the reason is very simple. There are only a handful of fonts that look similar that are installed by default on both Windows and Macs. Consequently, these "browser safe fonts" find... read more »
Date: May 23, 2005
The 5-9 Rule - Building a Good Navigation Structure
The 5-9 RuleWebsite navigation should never be larger than 9 items. People can only remember 5-9 chunks of new information at a time. Do you know that it has been scientifically proven that the average human can remember 7 plus/minus 2 chunks of information? George A. Miller, who has a PhD in Psychology... read more »
Date: May 20, 2005
One Click Wonders - Keep it Simple
One Click WondersSimplify, simplify, simplify. Seth Godin, the marketing guru who wrote "The Big Red Fez" and "The Purple Cow" argues that people on the web are like stupid monkeys wearing a big red fez. Make it simple or they will go somewhere else where it will be simpler. For example, have you ever been at... read more »
Date: May 18, 2005
Consistent Look and Feel - Branding and Positioning
Branding and PositioningWhen your customers think about your business, what comes to their minds? How have you branded and positioned your business? You've set your sites on a specific group, you know what they need and you've got it. Now all you need to do is let them know that you are the answer to their problems.... read more »
Date: May 17, 2005
Understanding Customers is Key to Building an Effective Website
Understanding Customers"Who are your customers?" Most businesses make the mistake of being too broad with their definition of their customer. For example, "My customers are all people that need a website." This is too broad and is NOT an accurate definition of their customers. For example, my sister needs a website... read more »
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